Project Overview

Developing a wellness and exercise app that focuses on fitness activities and exercises, food, and suggested brands; this app will dive deep into the different phases of the women's cycle from each stage of the menstruation cycle, pregnancy, and pre and post-menopausal phases. For each phase of the cycle exercises suggestions and food will adapt. Exercises can also be adjusted on difficulty levels and lifestyle.

Problem Statement

How might we better understand physical and conditional requirements of women (especially pregnant and older women) throughout life so that we can give them a resource to help them live healthier lifestyles in a more effective and personal way?

Timeline

Research & Methodolgy

We talked to the users about:

  • Their current routines

  • What motivates them

  • Nutrition as well as exercise

  • Things they look for in a useful resource

We talked to the experts about:

  • How people approach an expert about questions

  • Resources for self-education

  • Nutrition as well as exercise

  • Importance of tracking progress

  • Best exercises and nutrition for people of various conditions

We interviewed 9 people across our 3 user types as well as more interviews with professionals including doctors, personal trainers, and nutritionists.

It was important for us to reach out to all the people we can to gain as much knowledge from our users as well as learning the right information from the experts.

We started out by preparing and sending out surveys to get as many responses as we could from our potential users as well as experts.

Research Results

    • Tracking nutrition and exercise is pertinent to the user understanding and achieving their goals It is essential when you are communicating to a professional- It gives them insight to your progress.

    • As a person ages, the bone density and muscle mass decreases, so strength training and stretching is vital to reducing injury.

    • Less intense workouts during certain phases of the cycle

    • Many people don’t know their bodies as well as they think they do

    • Experts spend their lives learning the ins and outs of exercise and nutrition, but people need to self-educate themselves as well because there just isn’t a way to learn it all from an expert in a 30 min. appointment.

    • They really want balance between eastern and western medicine. They don’t trust doctors as much

    • Nutrition was more important to users than the exercise

    • Older participants are more interested in being active

    • Working out helps when experiencing pain

    • In pregnant participants, experiencing pain is more common

    • Motivation comes from those closest to the participant- usually a partner

    • Learning resources are limited

    • Most apps only touch on specific resources

    • Most people want to exercise more but don’t know the best ways to do so effectively.

Personas

Main User Journey

Personas

  • Aubrey | Menstruating

    AGE 20

    As younger individuals are still learning about their bodies, they want to know which exercises are most effective during each menstrual cycle. Different hormonal balances of the four phases cause various mental and physical effects on the body. Learning which activities and nutrition complement each stage is essential for attaining a practical and health-conscience lifestyle.

    PART TIME EMPLOYEE | STUDENT | MINIMAL INCOME | HOLISTIC | HEALTHY LIFESTYLE | HOME WORKOUTS | LEARN ABOUT CYCLE | TRACK PROGRESS

  • Jessica | Pregnant

    AGE 30

    As an expecting or lactating individual, your body produces hormones and stores nutrients much differently from when you aren’t expecting or lactating. This individual wants to learn how best to adapt during each trimester, the limitations and changes they will be experiencing, and the best way to continue to live a healthy lifestyle throughout the full duration of their pregnancy.

    FULL TIME EMPLOYEE | MIDDLE CLASS INCOME | FLEXIBLE LIFESTYLE | VERY BUSY | GYM OR HOME WORKOUTS | NUTRITIONAL REQUIREMENTS | ALTERNATIVE EXERCISES

  • Sue | Menopausal

    AGE 50

    When an individual goes through menopause, their body starts to produce hormones at slower rates. These changes can result in sleep disruption, lower energy levels, and changes in emotional health. With these changes, this individual wants to learn more about how to effectively navigate their way around this new phase of their life to continue living a healthy lifestyle.

    FULL TIME EMPLOYEE | MIDDLE CLASS INCOME | LESS HEALTHY LIFESTYLE | BUSY | HOME WORKOUTS | BODY CHANGES | STAY MOTIVATED

Main User Journey

Aubrey | Menstruating

User Scenarios

  • Aubrey | Menstruating

    Aubrey’s body is going through a change. She needs to learn more about it, so she can modify her lifestyle to be most effective based on her body condition. She browses our app to find nutrition and exercise information to find lifestyle choices that meet her needs. She selects some resources and tracks her progress as she goes.

  • Jessica | Pregnant

    Jessica just found out she is pregnant. She wants to learn more about how her pregnancy is going to require lifestyle changes. She browses our app to look for exercises and resources specific for each trimester and what to expect. She finds plenty of resources and sets new goals to maintain a healthy lifestyle during pregnancy.

  • Sue | Menopausal

    Sue is going through menopause and knows her body will start producing hormones more slowly. She browses our app for exercises she can do that are focused on lower energy levels, so she can maintain healthy living even through her changes.

Key Features

Wireflows

Brand Identity

High Fidelity

Home

Home

Progress

Progress

Exercise

Exercise

Nutrition

Nutrition

Nutrition Progress

Nutrition Progress

Learn

Learn

Analysis

Persona

We tested users based on our prototype and our 3 persona types.

Usability Test

During this usability test, we want to understand what features the users find most important, along with finding any way finding issues. We are testing users looking for both qualitative and quantitative feedback.

Next Steps

    • Older generations struggled with font sizes; however, color contrast presented well.

    • The visual hierarchy of categories and features was out of order and needed rearranging.

    • Breadcrumbs should have been included in our initial design. During testing, we found users struggling with navigating.

    • The landing page had mixed reviews on whether their needed to be more information. We have updated to reorganize the page with better hierarchy and spacing.

    • By increasing fidelity it made a significant impact, but the level of detail and information we needed to add made the designs clearer to users.

    • Overall, we learned that the features we chose to focus on are the most valuable ones from the user’s perspective.

    • Branching out to other areas of inclusivity

    • Sleep Tracking and Education

    • Mental Health Impacts

    • “Ask an Expert”

    • Brand Partners

    • Compatibility with Apple Watch or similar exercise tools

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